There is a logical sequence to follow when it comes to setting up your brand/business. Business comes up with its own set of tough challenges – setting up your business is just the initial step. It includes providing the best services or products in the industry to attract new customers.
Every entrepreneur is aware of the importance of customer base to the survival of their brand. Tremendous amount of challenges sprout up in the way of entrepreneurs – the major ones being strategic marketing strategy, driving consistent sales, building brand credibility/reputation, attracting new customers, customer retention, earning popularity among community, standing out in competition, etc.
Community these days is very smart and compares different brands for every service before becoming a customer of any. Attracting more and more new customers to the brand is absolutely critical for the long-term success of any business. Getting new customers is never easy and requires strenuous efforts.
Through this blog, we will familiarize you with some of the best techniques to attract new customers to your business.
Effective Ways to Attract New Customers
Here is a list of some effective ways of attracting new customers:
Identify your Potential/Target Audience
The first step is identifying the category of audience your product serves, what set of demands it meets, what methods you will to utilize to serve your clients, how will you address customer issues and so on. Having a clear idea about all these will help you decide on the marketing strategy you must use.
Publish Customer Reviews/Videos on your Website, Web and Social Media Platforms
Customer reviews carry tremendous significance since people nowadays generally read brand reviews before purchasing a product/service of any brand for the first time. Positive customer reviews will help increase credibility and popularity of the brand and will help drive new customers. You can publish text and video reviews on your website, web and social media to attract new customers. This proves to be one of the best methods of customer acquisition.
Build Social Media Presence of the Brand
Social media is a platform that almost every business utilizes these days for driving sales and revenue generation. People these days spend ample time on social media platforms. You must create your brand/company page/account on platforms such as Facebook, Twitter, LinkedIn, Instagram, etc. Your brand page must clearly describe the services and product you offer. Keep updating your company’s profile and profile picture on various platforms.
Post text, video and image based content regularly and also display a messaging option and contact information for customers to be able to connect with your company. You can also use these platforms for advertising new products and services.
So, You should also like pages of other companies providing services similar to yours and try to comment on other brand’s posts/share your page URL in comments section of posts. You can also integrate with other brand and cross-promote each others’ products/services. You can also send requests to groups containing your niche customers.
Offer Exciting Discounts, Deals and Cashbacks to New Joiners
You can offer discounts, cashbacks and deals on your products to attract and engage new customers. Besides your website, you can run marketing campaigns on social media platforms claiming to offer exciting deals and discounts to new customers. This drives community’s attention, enhances your brand’s visibility and prompts people to buy more products/services than initially planned.
Advertise what sets you apart/Advertise your Unique Selling Points(USPs)
Innovation is something that provides your brand an edge over your competitors. You need to outshine your competition to be able to get new business. Your brand must leave a lasting impression on customers’ minds and that involves advertising your unique selling points. Your brand’s USP can be in terms of pricing, customer service, reliability, responsiveness, quality, warranty period, etc. Try to make your brand look superior by advertising its USPs.
Utilize a strong Marketing strategy
Business is all about strategic marketing. Both online and offline forms of marketing can be utilized for driving sales. You need to decide your marketing budget and decide on what budget to allocate to which marketing form. Online marketing serves more effective in getting new business when compared to marketing through flyers, newspapers and magazines. You need to first analyze your services and then figure out which type of marketing will prove fruitful for the business.
You need to develop an online marketing strategy that will involve deciding the frequency and timings of posts, deciding when and where to use paid advertising, etc. Google AdWords program is one of the excellent means to attract new visitors besides other digital marketing tools. Use different digital marketing tools to advertise your products/services.
Analyze/Track your Marketing Efforts and Continue with the ones that work well
Tracking and analyzing how well your marketing efforts are performing is as important as marketing itself. Use Google Analytics and other tools help you track your marketing performance and provide idea of website traffic, clicks, conversions and impressions. Analyze performance of your marketing efforts and continue with the marketing strategies that are performing well and getting new business.
Also Read: Pros and cons of working in a startup company
Get listed on Local Directories
Getting listed in local directories is another way of getting new customers. People search for services on directories and get contact details from directories. Make sure to get listed on local directories to get new business.
We hope that this blog will familiarize you with some of the best ways to attract new customers to your business.
